It Must Have Seemed Such A Great Idea At The Time,

but perhaps not so great upon reflection,

for instance in 2005, Snapple wanted to make the world’s largest Popsicle to promote their new line of frozen treats, their plan was to display a 25-foot-tall, 17 ½-ton treat of frozen Snapple juice in New York City’s Union Square but due to unseasonably hot weather the pop melted so quickly that a river of sticky sludge took over several streets, as the residents of New York glazed at their reflections in the streams of juice in a city already congested by traffic and tourists, this made Snapple enemy No. 1 that day to the people of New York City,


other bright ideas for advertising a companies products on the fail list would be Burger King’s 2008 campaign promoting the 'scent of seduction', the fast-food company thought they could capture the world’s attention by creating and advertising a meat-scented cologne called FLAME by BK, which could be bought though select NYC stores, strangely enough it never caught on,


having said all of this there are some companies that know a good marketing strategy when they see one, before flying from Tampa to Newark, Peter Shankman, jokingly tweeted at Morton's Steakhouse that he wanted a porterhouse steak to be waiting for him when he landed, as Shankman touched down in Newark, he was greeted by his car service driver and a Morton’s deliveryman, but then Peter Shankman is an entrepreneur and author and Shankman was a frequent diner and social media influencer, I could say that we are frequent diners at KFC, but I doubt they would send a delivery man to our plane when we landed, still you never know!


for more of these stories have a look here.