Now Here's Something,

you do not see every day,

a submarine surfacing in a city street, as a publicity stunt, the ad agency M&C SAATCHI created the distinct impression that a submarine had accidentally surfaced through a street in Milan, the sudden and destructive appearance of L1F3 was a promotion for Europ Assistance IT, an insurance company, the lesson appears to be that you need extra insurance, just in case this happens on your street,

the agency went to great lengths to make this an almost convincing fake news story, including appearances by rescue workers, videos of the event taking place and interviews with the sailors, the captain claims that he was briefly distracted while driving, well you have to hand it to the agency, the advertisement certainly got noticed!