When Passing A Airport,

have you ever looked up into the sky and watched a plane, 

and wondered where that aircraft is going? well wonder no more, 

British Airways and Ogilvy 12th Floor unveiled a series of digital billboards that "interact" with BA aircraft flying overhead to tell you where it's headed, the ads use custom technology to track the aircraft and play a video clip of a child pointing up to the plane just as it flies overhead, 

the image of a child pointing at the plane overhead accompanied by its flight number and destination or where it’s arriving from, this will be accompanied by a relevant message to the flight, such as ‘Fly the new A380 to Los Angeles. ba.com/lookup’, or details such as the lowest fare available or the temperature at the destination, what a great though slightly distracting for the driver idea, still at lest you will have plenty of warning that you missed your flight!