is never going to be easy,
OK it is a given that we are all going to need the services of a funereal director at some time, but for me this advertisement on a subway billboard in New York City seems to be trying to drum up businesses! I have to admit it does seem a little insensitive considering the number of people that jump to their deaths in subway and underground station every year, but I guess some travellers take the services number for when the time comes.
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