With Millions Of Vegetarians Out There,

why did I not think about selling vegetarian water?

it appears that TTK Prestige has beaten me to the idea, an Indian home appliance company recently introduced the idea of ‘vegetarian water’ in an ad campaign, to appeal to their predominantly vegetarian customer-base, it might seem absurd, but they’ve tried hard to make it sound convincing – they claim that their new product, the Prestige LifeStraw water purifier, ‘gives only pure and vegetarian water’,

and no it is not a gimmick according to the company, the reasons why not is because 'most purifiers claim to kill all viruses, bacteria and germs,' the ad reads, 'but the chemically killed microorganisms remain in the water, making it safe, but effectively non-vegetarian,' consuming dead creatures in your water, they imply, is against the principles of vegetarianism, 

so TTK Prestige has the perfect solution – a non-electric gravity based product with advanced Swiss-based multi-stage Ultrafiltration technology, it removes 99.9999 percent bacteria and viruses, and 99.99 percent protozoan cysts, so you get ‘safe, pure vegetarian water,' will it catch on, the question is if you are a vegetarian would you buy one? only time will tell.