What A Great Way To Save Resources,

in the area of fresh fruit and vegetables,

many retailer chains have strict guidelines regarding the size, shape and color of the produce they sell, which means that a portion of the produce that is grown is rejected for failing to meet one of the above criteria, but here is the thing, exactly the same amount of space and resources has been given to the imperfect produce as the perfect one, what to do? step up Loblaws, the Canadian supermarket chain who is tempting customers with misshapen, blemished produce instead, by pricing them 30 percent lower than normal-looking ones, a trial run of the ugly food line, named ‘Naturally Imperfect’, began in March last year with only apples and potatoes to choose from, consumer demand has been so huge that Loblaws is now going to introduce more unsightly vegetable and fruit options like peppers, onions, and mushrooms, the line is available at other stores as well, including Real Canadian Superstore, Zehrs, and Your Independent Grocer, all the produce that will be sold through Naturally Imperfect would otherwise have been used in juices, sauces, or soups, or would have not been harvested at all, senior Loblaw director Dan Branson explained last year that this sort of program was a win-win arrangement for both food producers who would otherwise have to let substandard harvest go to waste, and consumers who could afford fresh produce at regular prices, and he was right, given how popular the line has become, what a great way for farmers and growers to maximise their crops, a big well done to Loblaws and a hope that other major retailers do the same soon.