Thursday, 10 March 2016

What On Earth,

is this all about?


a new artist hits the street? I did not have a clue, but now I know, it is an advertisement for a car!, an interactive experience, commissioned by Toyota for the launch of the C-HR, made by FIELD x Toyota, it is an infinite, generative journey through minimal architectures and spatial drawings, things have changed so much in car retailing today, back in my day you went to a showroom had a look around, if the salesman thought you were interested you might be begrudgingly given a brochure and that was it, today the television is swamped with car and truck eye candy, but the one above, from what I have seen of it, has to be the most far out, I say seen of it, for some reason many manufactures and sellers all are under a huge delusion, that we all have a Facebook or Twitter account, message to the above, many of us do not have a Facebook or Twitter account, so your experience of the journey for us lesser mortals is a waste of space, still it did get a mention on the blog though.


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