Keeping To Japan,

I have heard of a Fisherman's Friend,

in case you have not it is a brand of strong menthol lozenges produced by the Lofthouse company in Fleetwood, Lancashire, England,

but what I have not heard of is Fisherman's Call, but if you live in Japan, you will soon or already have heard of this new service, it will have a Japanese fisherman of your choice call you bright and early from the high seas, how neat is that, could you really ignore a wake-up call like that?  

the service, was created by real fisherman who are part of the Fisherman Japan organisation, based in the Sanriku region, they work in the waters of one of the world’s top three fishing grounds, and those are the fisherman – known for their early mornings that can begin before the crack of dawn – that will call you to get you out of bed,

although entirely real, the service is actually part PR-related and intended to facilitate connections between Japan’s younger generation, and a dwindling workforce necessary to keeping Japan’s fishing industry alive. The service is free and you can sign up through the end of May. Once you select which fisherman you want to receive your wake-up call from, you’ll be directed to a questionnaire where you’ll be asked a few simple questions like name, phone number and when you want to be woken up. And don’t worry: the fisherman aren’t going to try and recruit their callers. But the organisation behind the service hopes that by creating direct links and connections between the fisherman and younger generations it will lead to more people taking an interest in the fishing industry. It’s a pretty good idea, and apparently it’s already working!