enough to get a tattoo of the companies logo of it, on a visible part of your body?
and here is the sweetener if you do and it is Domino's Pizza, you stand a chance to win 100 free pizzas per year, for 100 years,
well the challenge took off far better than expected, the Russian branch of Domino’s Pizza started the competition, they were inundated by hundreds of photos of fresh tattoos on social media, in
the first couple of days,
in an attempt to stave off the wave of tattoos and requests for free pizzas, the company had to clarify that only the first 350 people to get the tattoo – which had to be at least 2 cm (0.79 inches) in length, despite the newly-released rules, people kept sharing photos of their Domino’s tattoos, from the simple two dice logo, to the logo stamped on a slice of pizza,
just 5 days into the promotion, Domino’s Russia reached the 350 entrants quota and had to announce that it would stop accepting new entries, “Friends, we already have 350 participants! We are not receiving any new tattoos!” Domino’s posted on its Facebook page, “If you are at a tattoo artist’s and getting tattoos, we will include you in the list of participants. But we are waiting for pictures before 12:00 today. For those [getting tattoos] later, we recommend cancelling the appointment, because unfortunately we will not be able to include you.” while the announcement may have deterred some people from getting the permanent Domino’s tattoo, it definitely didn’t work on everybody,
The BBC reported that there were at least 80 more applications on Instagram alone, as well as many more on Facebook and VKontakte, posted after the promotion officially ended, while Domino’s Pizza has yet to comment on the outcome of the promotion, it seems they greatly underestimated the number of people willing to get a small tattoo in exchange for free pizzas for life,
note to companies trying out new marketing ideas, remember, it just might be a good idea to far more people than you think!
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