It Looks To Me Like,

a series of giant Lego blocks,

  Dutch firm MVRDV has broken ground on its first project in the US: a mixed-use "vertical village" made up of yellow, blue, red and green brickwork, construction work has started on the 21,800-square-meter tower at 2420 Amsterdam Avenue, in the Washington Heights neighborhood towards the northern tip of Manhattan,

  designed for local developer YoungWoo & Associates, the bold and blocky high-rise occupies a pivotal plot at one end of Washington Bridge, which runs over the Harlem River to connect to the Bronx,

 “Radio Tower & Hotel, located at the thinnest part of Manhattan Island between the Hudson and the Harlem River, is a colorful new building, which will strengthen an already wonderfully mixed and vibrant neighborhood," said MVRDV co-founder Winy Maas in a project description, "It will be a colorful, welcoming beacon for people entering Manhattan." Radio Tower & Hotel will host a hotel, shops, offices and events spaces, which MVRDV has separated into different bold-colored volumes that match the scale of the area's built environment.

"The building forms a 'vertical village' with blocks that are the same size as the surrounding buildings, thus avoiding the common drawback of large developments in which new skyscrapers overwhelm the existing character of the city," said Maas, the Radio Tower & Hotel is slated for completion in 2021, and when it is complete I am guessing it will draw LEGO fans from all over the world to be photographed with it.