Here Is A Neat Idea,

instead of packaging a product,

 why not use the product as its own packaging?

 Mi Zhou, a student in the Central Saint Martins Material Futures master’s degree program, re-imagined the disposable nature of toiletry containers by turning the vessels themselves into usable products,

 and I have to say how nice they look,

 Zhou’s creations are made of soap, in soft shades of mint green, peach, and yellow, the translucent containers sport sophisticated designs that bring to mind classic shapes of perfume bottles and powder boxes,

to complete her concept Zhou consulted with Yanhao Shi, a soap artisan, and Luis Spitz, an expert in the soap industry, you can read more about Zhou’s project on the Central Saint Martins Material Futures catalog, what a neat idea.