I Have Heard Of Custom Clothes,

shoes, sunglasses, even perfume,

 but this is a first for me, custom signatures, Ivan Kuzin, a 20-year-old student from Krasnoyarsk, Russia, has created a lucrative online service offering business managers and entrepreneurs custom signatures. He came up with the idea last year, when he turned 20 and had to change his passport. He realized he didn’t like his signature at all, and since had already started his first business, which was already bringing in steady income, he decided to change it. Ivan turned to his friend, Anastasia Zdor, who had mastered oriental calligraphy while studying in China. She designed a beautiful signature for him and then patiently taught him how to write it himself. The whole process got Ivan thinking about offering designer signatures to others as a paid service, photographs Write Tight/Instagram,

 While she was teaching me to do my new signature, I ran this idea by her – ‘What if we were to create beautiful signatures for other people?'” Ivan recently told VC.ru, “She did not understand what I meant at first, but then I explained my plant to her and we decided to give it a try, although neither of us really had high hopes for the project.” Ivan had already registered a company so all they did was open an Instagram account, post some photos of Anastasia’s elegant signatures, and spend 15,000 roubles ($230) on targeted online advertising. The first client contacted them about a job within 12 hours. Then new orders started coming in, and when they reached 40, they had to hire another calligraphy artist, because Nastia had a tough time coping with that amount of work,

 For the average person, having a nice-looking signature is not that big of a deal, but for business people and public figures it’s apparently pretty important. A strong yet elegant signature expresses confidence and can help build trust between business partners, so it’s no wonder that some people actually pay for designer signatures, Write Tight launched in December of 2018, and by May of this year the company’s revenues amounted to 2 million roubles ($30,500). There are now two other calligraphy artists working alongside Anastasia – but they’ve had as many as eight at one point – a photographer, a sales manager, and a head of sales employed at Write Tight. Ivan is in charge of testing strategies, hiring employees and general management, while Nastia takes care of the artistic side of the business. Since everything happens online, the company doesn’t have an office, everyone works from home,

the basic signature creation is priced at 5,000 roubles and no discounts are offered, on the principle that this would devalue the calligraphers’ work, and Ivan claims that most clients say that such a service should cost more anyway,

Write Tight currently gets two or three orders per day, but demand is definitely growing, so Ivan is confident that by the end of 2019 the company’s revenue will increase up to five times, He’s already planning to expand the range of calligraphy services beyond signatures, such as calligraphy courses, distribution of high-end fountain pens and tutorials on improving one’s handwriting, Ivan Kuzin says that the majority of Write Tight’s clients come from big Russian cities like Moscow and Saint Petersburg, but also from foreign countries like Germany, England, Israel and the United States, custom signatures, who would have thought that would be a money making idea?