It All Began As A Joke.

a regular customer at the Sensory Lab coffee shop in Melbourne, Australia,

taped a flier to the wall, Fraser Harvey then went about his business, which included drinking coffee,  

  

when he stopped by again, he saw this photo instead of his own, it was better than his, as it had a frame, Harvey was angry, He had been challenged, He would not back down, as he was the true Customer of the Week, and thus began the Great Customer War of 2019, as neither would yield to the other. Both Harvey and his anonymous adversary repeatedly one-upped each other, printing cards and T shirts, then things escalated, in their most recent engagement, Harvey's opponent got a tattoo affirming her position as Customer of the Week, you can read the whole extraordinary story at The Guardian, including feedback on the reactions of employees and customers, some of which are totally stunned at the lengths the pair are going to, just to become The Customer Of The Week, great advertising for the coffee shop though!