Would You Pay $10,000,

for a dress you can never wear?

earlier this year, San Francisco businessman Richard Ma spent $10,000 on a dress created by The Fabricant, the world’s first digital-only fashion house, the problem is that the dress didn’t really exist outside the digital world, digital-only clothes are so new that most people haven’t even heard about them, but some experts believe they will one day be a flourishing industry, apparently you can actually put them on (sort of) and show them off on social media, in fact that’s actually their main purpose, photograph The Fabricant,

“Once the world got introduced to social media, clothing production increased massively. It’s all about ‘the fake reality’ – we have to understand that people are buying things to wear once and be pictured in, they never wear these clothes again,” Ronny Mikalsen, CEO of Scandinavian fashion brand Carlings, told Evening Standard, Iridescence, the $10,000 dress that The Fabricant created for Richard Ma’s wife, was silver and silky in its composition, and when it caught the light, it twinkled, but digital fashion doesn’t have to be expensive, Carlings launched its own digital collection in October of last year, with items priced as low as $11, the whole collection sold out in just one week.

yes I can just see my face copied and pasted in this delightful coat, the interesting thing about digital clothing is that the price you pay per article only covers the cost of having it fitted to one picture. If you’d like to “wear” it in another photo, you have to pay an extra fee, as crazy as paying for digital clothing sounds for most people, experts believe it will become big business in the not so distant future, “This will never replace physical clothing. We will always need those items, but they’re not the items you want to express yourself, they don’t show the other side of your personality, which the younger generation are all keen to do,” Ronny Mikalsen said, “Digital fashion will become an important part of every fashion business’ future business model. It’s not going to replace everything, but it will be an important part of that,” Matthew Drinkwater, head of the Fashion Innovation Agency at the London College of Fashion, added, for myself a digital coat, or a pack of 3 pairs of socks from M & S? I will take the socks please!