You Would Have To Go Past This Sign,

a few times, 

 and at different times of the day, or night to notice the difference in this advertisement for the BBC One’s remaking of Bram Stoker’s Dracula, during the day, the sinister promotion depicts blood dripping from stakes driven into the billboard, an allusion to theories about killing vampires,when the sun sets, a haunting shadow appears resembling Dracula with his mouth open and teeth bared, seemingly ready to prey on his next victim,

 and in a really neat touch, below the billboard there is a glass case complete with daggers below the billboard that reads, “in case of vampires, break glass.”

Dracula was created by Mark Gatiss and Steven Moffat, who also worked on the classics Sherlock and Doctor Who, Chris Hooper, who is in charge of marketing at BBC One, noted in an interview with The Drum, that the advertising campaign wanted to revitalize the portrayal of the classic character. “Each element has been designed to surprise⁠—from the cheeky campaign line, ‘Bloody Legend’, to the use of Lust For Life on the trailers, and this special build, which takes a playful, tongue-in-cheek approach to the legend,” he said, and in case you do not have the time to see the day/night changes here they are above, what a neat advertisement.