As The Pandemic Continues,

saving money on everyday shopping becomes so much more important,

and this is where 71-year-old Hiroto Kiritani, from Japan comes into his own, other than rent and utilities he pays no cash to live, he lives by coupons alone! He is a minor celebrity in his home country of Japan, His ability to live comfortably on coupons without spending any money unless he really has to is legendary, and he has been invited on numerous television shows and events over the years, so how does he do it? He had a cunning plan by investing in over the years, starting in 1984 he choose investor benefits, an alternative to dividends. Basically, as long as the profitability of a company remains above a certain threshold, shareholders qualify for certain benefits offered in the form of coupons and vouchers, according to Hiroto Kiritani, if a business performance deteriorates, dividends will be reduced, so this system is advantageous for large investors. Minor shareholders are much better off with the investor benefits that more than 40 percent of large Japanese companies offer, as profitability need only remain over a certain threshold, dividends are dependent on the number of shares a person owns in a company, whereas investor benefits are often times the same regardless of the number of shares. So even owning a single share can qualify investors for various benefits,

Kiritani claims that he gets access to everything he needs with coupons alone. One coupon allows him to go to the cinema for free 300 times a year, another offers free gym membership. He can even buy vegetables with coupons. For example one coupon he gets from the ORIX Corporation allows him to choose a variety of food products from a very generous catalogue, for free, even though he can get all sorts of groceries with his coupons, Hiroto Kiritani says that he prefers to eat out, which, of course, he can do with coupons. He owns stock in over 1,000 Japanese companies and corporations (of which about 900 are preferential stocks), so he basically has all kinds of coupons to use for everything he needs. He has become so good at living on these pieces of paper that he has been invited on several TV shows and has given interviews for magazines about it, “I only use cash when paying rent or cover costs that are not 100% covered by my coupons. I don’t spend much cash and live on a special treatment, so in the end, I’m saving more and more money,” Kiritani said, we must start cutting out the coupons we see in magazines!