looking for the person to spend the rest of our lives with,
photographs Jeevan
Bhachu, after trying the usual methods to meet people, like Tinder and virtual speed dating, 31-year-old
Jeevan Bhachu tried a new approach to meeting people, Jeevan
told the Evening Standard that he thought about using outdoor advertising banners but ultimately
decided that a subway station was more effective, as ads here tend to get more
attention from people waiting for their train to arrive, He paid around £2,000
($2,600) to rend two banners for two weeks, so if you go through Oxford Circus underground station he will be there, until his rent on the signs runs out,
hiring the space was not without its problems, “Best Indian you’ll takeaway,” one of the banners Jeevan
rented boldly states, but the young bachelor,
who happens to work in marketing, says it got him in trouble with Transport for
London. They refused to approve his advert at first, claiming that it broke
their rules against advertising fast food, but they came around after he
explained that his project has nothing to do with takeaways,
has the money been well spent? and after only a few days, he already had over 50 candidates, “For me, even to just get one genuine response is what the
aim is,” Jeevan said. “I’m not looking for hundreds, I’m just looking for ‘the
one'”, the website that the banners encourage applicants to visit
states that the young bachelor is looking for “someone who is family
orientated, humble, and wants to make the most of life. Appreciating humour and
not taking life too seriously is key.” Jeevan Bhachu said that he is happy with the response to his
initiative thus far, but if he doesn’t manage to find a wife this time, he
plans on renting more ad banners in other London subway stations, as it happens I would not mind betting some model agency snaps him up as a model!
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