well a few others as well, we all know,
and many would love one of these, a car that comes with this logo, a Lamborghini, the
Italian automaker has after 20 years of using the same logo, decided on a change, from the companies twitter page, "We have renewed
our historic logo to adapt the brand's visual expression with the
"brave," "unexpected," and "authentic" values of
our "Driving Humans Beyond" mission and is part of the ongoing
process of evolution, initiated with our Direzione Cor Tauri strategy" so the familiar image above will be replaced with this,
"The new logo is
redefined by a broader Lamborghini typeface than its predecessor and by colors
that are minimal yet bold," said the company, "The restyling is
driven by a new strategy that involves adapting the brand's visual expressions
to better reflect the 'brave', 'unexpected' and 'authentic' values of its
mission." along with a "new set of icons", the bull will be
used across the company's digital platforms, separated for the first time from
its shield, "The iconic bull in the center of the logo has undergone a
major change," the company added,
"For the first time, it will exist
individually on the company's digital touchpoints, separated from the classic
shield to lend it even greater prominence." a new typeface was also
created as part of the rebrand which echoes "the unmistakable lines and
angularity of the cars" and will be used across communications, according
to the company, the original logo can be traced back to founder Ferruccio
Lamborghini's penchant for bullfighting. The Miura bull, known for its
aggressiveness, has been featured on the logo since the company's founding in
the 1960s, I wonder if the change of logo will make them go any faster?
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