no buttons and bells,
images HMD and Nokia, just call and receive, no apps, whatever they are, a mobile telephone in its purest form,
Dutch beer brand Heineken and US clothing company Bodega
have launched The Boring Phone at Milan design week, produced by Finnish mobile
phone manufacturer Human Mobile Devices (HMD),
which manufactures Nokia phones, The Boring Phone has
been stripped of the "distractions" seen in today's smartphones and
is used primarily for phone calls and text messages,
the telephone does not have internet access and social media, which was intended to
encourage young adults to "disconnect with their tech" and have
social interactions in person rather than scrolling on smartphones,
its design was informed by Newtro culture, retro aesthetics
interpreted in a modern context, aiming to appeal to a Gen Z and Millennial
audience, in keeping with its old-school design, the phone has a long battery
life of a week in standby time. It also has a 0.3-megapixel camera, FM radio
and a snake
game,
"Smartphones can be too interesting, so we wanted to
design a boring one," said Bodega co-founder
Oliver Mak, "We were really inspired by the rise of Newtro and wanted to
reinterpret a past cultural icon that some younger Zillennials may not have
experienced before." now the bad news, while HMD has produced just 5,000 Boring
Phones, none of which are available for purchase, and I almost had my cheque
book out!
No comments:
Post a Comment