Saturday, 20 April 2024

This Could Be The Telephone For Me!

no buttons and bells, 


images HMD and Nokia, just call and receive, no apps, whatever they are, a mobile telephone in its purest form, 

Dutch beer brand Heineken and US clothing company Bodega have launched The Boring Phone at Milan design week, produced by Finnish mobile phone manufacturer Human Mobile Devices (HMD), which manufactures Nokia phones, The Boring Phone has been stripped of the "distractions" seen in today's smartphones and is used primarily for phone calls and text messages, 

the telephone does not have internet access and social media, which was intended to encourage young adults to "disconnect with their tech" and have social interactions in person rather than scrolling on smartphones,

its design was informed by Newtro culture, retro aesthetics interpreted in a modern context, aiming to appeal to a Gen Z and Millennial audience, in keeping with its old-school design, the phone has a long battery life of a week in standby time. It also has a 0.3-megapixel camera, FM radio and a snake game

"Smartphones can be too interesting, so we wanted to design a boring one," said Bodega co-founder Oliver Mak, "We were really inspired by the rise of Newtro and wanted to reinterpret a past cultural icon that some younger Zillennials may not have experienced before." now the bad news, while HMD has produced just 5,000 Boring Phones, none of which are available for purchase, and I almost had my cheque book out!


No comments:

Post a Comment