ever since I first looked at,
The
Persistence of Memory, painted in 1931, by the artist better known as Salvador Dali,
so why the picture of Chupa
Chups? well it appears that the founder of the candies, which were created
by third-generation Spanish candymaker Enric
Bernat Fontlladosa, had been designed to appeal to both children and
parents, it was the first time a round lollipop had been introduced to the
Spanish market, write
authors Denise Kenyon-Rouvinez, Gordon Adler, Guido Corbett and
Gianfilippo Cuneo, and it changed the fortunes of Bernat’s company, “Within
five years, Chupa Chups lollipops were sold at about 300,000 places around
Spain,” writes the Times, “The company instructed shopkeepers to place the
lollipops as close to the cash register as possible, a break from the
traditional policy of keeping candy in glass jars behind counters, far from
little fingers.” but it wasn’t until the late 1960s that Dalí’s logo design
cemented Chupa Chups’ appeal, “In 1969, Bernat complained about what he had
while having coffee with his artist friend, you guessed it, none other than
Salvador Dalí,” writes
Belinda Lanks for Co.Design,
“According to lore, the painter went to work immediately, the artist at work above, doodling for an hour on newspapers that were laying around,” writes Blenker, “Dalí’s version masterfully integrated the the name of the lollipop into the daisy design, and
has hardly changed since.”
He made one other change, too, by insisting that the logo be
put on the top, rather than the side, of the lollipop, it was this placement
and basic design that the company began successfully marketing internationally
in the 1970s–eventually helping Chupa Chups become the global sugar powerhouse
it is today, Salvador Dalí’s basic
design can now be found on everything from Chupa Chups-branded air fresheners
to ice cream, what a game changing meeting it was for all concerned over a cup of coffee!
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