I Never Knew What The Stars On A Subaru Meant,

until now,

they're actually a group of stars in the Taurus constellation called Pleiades, in Japanese, this constellation is called Subaru, which means "unite.",  the largest star in the logo represents Fuji Heavy Industries, and the five smaller stars are for the five companies that merged to form Fuji Heavy Industries, the blue background on the logo is there because the stars in this constellation are a deep shade of blue, Pleiades also goes by the name Seven Sisters, which is also the name of a group of women's colleges in America, a neat twist of fate considering this Priceonomics report detailing how the Subaru brand surged in popularity among lesbian consumers in America, so I guess the same trend might be the same in Europe.