is bound to upset some people,
and it appears that BMW's attempt has done just that, the company has deviated from the heavily outlined to a
more transparent logo, and some people found that change weird. The new logo
doesn’t really look that bad, but if spray painted on specific colors, it might
not be legible, as Jalopnik detailed:
While I don’t think it
necessarily looks bad, legibility does suffer, and it all feels a bit busier
than it needs to be. Even if BMW is walking back its use on actual, physical
badges, I’m still not convinced it’s the solution the company needs. Having one
logo for “brand communication” and another for badges feels like somebody just
didn’t get the basic logo right.
a history of how the badge evolved, all images from Jalopnik, for myself I would pick the 1963, modern looking, but with that type font, a link towards or may be back to its past.
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