became famous for not the right reason,
and Covid is one of them, the company Covid.inc is a company based in Tempe, Arizona. It specializes in high-quality audio-visual wall plates and cables, and sells its products all over the world. It has been in business for decades, but it as only last year that it started making news headlines, for obvious reasons. Covid.inc CEO, Norm Carson, recalls the first time he learned that they shared the name of the disease that caused the latest pandemic in human history, He and his team were at a big audio-visual show in Amsterdam in February 2020, on the day that the name Covid-19 was uttered for the first time, and Carson remembers posing for countless pictures in front of his company’s sign at their booth,
“We went in
that day thinking we’d see some customers, do some training and it’d be a
regular day. And then before you knew it, they had announced the name,” Carson
told NPR. the
company’s founders originally wanted to name it Video Company, or Vidco for
short, but there were already a number of other companies by that name, so one
UPS driver suggested that they name it Covid instead, and the name stuck, the good news is that Covid sells
its products mostly through distributors an dealers, so most people don’t even
know it exist, but Carson admits that sharing the name of the world’s most
talked-about subject has led to some funny situations. For one, people randomly
drive through the gates after seeing the sign on the company’s building and ask
for Covid-19 tests. And then there are those who crack jokes and ask to suggest
the company’s new tagline, “You know,
we get a lot of customers who always want to come up with our new taglines,”
the Covid.inc CEO said. “‘Covid, we had it first.’ Or ‘The only thing that’s
contagious is our quality.’ despite the
unfortunate name coincidence, Covid.inc has no intention of changing its name, and why should it?
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