there is a good chance that you will be familiar with this bottle,
containing soy sauce, the stylish bottle was designed by Kenji Ekuan in 1961,and amazingly the iconic shape has led to a number of advertisements created for Kikkoman that incorporate the glass bottle,
graphic designer Shun Takeuchi pays homage to the Japanese flag by capturing an aerial view of the soy sauce bottle. The tagline reads この国を支えてきた味 (the flavor that has supported this country)
A powerful image that conjures up the soy sauce bottle through color and form. Created by Maho Kudo from ad agency Dentsu
Zürich-based creative agency Freundliche Grüsse created this advert ahead of the 2020 Tokyo Olympics
Berlin-based ad agency Scholz & Friends created this image of soy sauce in a bottle inspired by ukiyo-e artist Hokusai’s iconic “Great Wave”
Copywriter Eimi Iida and designer Hiroko Nagano collaborated on this image, inspired by ukiyo-e artist Kuniyoshi Utagawa’s humorous use of bodies to form images.
so many different takes on a humble bottle, amazing!
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