Chichibugahama Beach,

is now open once again,

photographs mitoyo-kanko.com/chichibugahama/, but what makes this beach s popular in Japan? it was once an obscure seaside destination in Japan’s Kagawa Prefecture, this place turned into a magnet for Instagram influencers virtually overnight. It all started in 2016 when authorities in Mitoyo City organized a photo competition to boost local tourism. One of the most eye-catching entries featured two children reflected in the shallow waters of Chichibugahama, and the visual effect was so stunning that the idea of using this mirror effect as a tourist draw turned into a marketing success story, 

the beach is in beachin Mitoyo City, Kagawa Prefecture, the city website started posting tips on how to take the perfect picture at Chichibugahama, and posted a calendar listing tide and sunset times at the beach, as the photos found their way on social media, the Mitoyo City website got over 40,000 visits in just a few days, I wonder how many other places have a beach like this, that the residents do not know about or advertise,

“The fact that many people gather in a place which locals barely even look at is something which makes me especially happy,” Yukari Ishii, a worker with Mitoyo City’s tourism department, told Japan Forward way back in 2018. “Given the drastic shift this year, one really feels the force of social media.” all I can say is we would love to visit, without the crowds!