is making a move into the residential business,
Mercedes-Benz is creating a skyscraper in Dubai, named the Mercedes-Benz Places in Dubai, the tower will
reportedly be 341 meters high, 65 storeys tall, Mercedes-Benz and developer
Binghatti have combined to design the tower, "with
Mercedes-Benz Places in Dubai, we are going beyond automotive to create
outstanding brand moments," said Britta Seeger, a member of the management
board for Mercedes-Benz Group AG. "Our aim with our first branded real
estate residential tower is to create new, desirable grounds that inherit our
brand's DNA and give our customers a place to arrive, unwind and come home
to." it will contain 225 apartments along with restaurants, a gym,
lounges, exhibition spaces and "VIP parking" facilities, Mercedes-Benz
is not the only car company getting into property, Binghatti is also
creating a 42-storey skyscraper with luxury car manufacturer Bugatti in Dubai,
also in the property market Bentley, Aston Martin and Porsche are also developing
residential properties, Porsche created a 60-storey skyscraper in Miami Beach,
which opened in 2017, and Bentley is creating a 61-storey skyscraper nearby, meanwhile,
Aston Martin is designing an angular black home in New York as part of its
Automotive Galleries and Lairs service, which launched in 2019, I wonder if some of the other 'big players' in the automotive industry will diversify into property?
1 comment:
Automotive brands are expanding their horizons and entering the real estate market. The Mercedes-Benz project in Dubai looks like a real embodiment of luxury and innovation. It is interesting to see how the combination of high technology and stylish design, for which the brand is famous, will be integrated into residential buildings. Stay tuned for Binghatti Developers new project news, information on construction progress and details of interior decoration are constantly updated!
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