I Often Read Of Wine Or Other Drinks,

receiving a coveted gold medal beating other more expensive examples, 

photograph sommeliers à un concours de vins. © Getty Images, so how does a cheap and nasty wine win in a wine tasting open competition? it does it like this, allegedly Eric Boschman, once named Belgium’s best sommelier, and the team at On n’est pas des pigeons, a Belgian consumer magazine and television program decided on a prank, they decided to go with the cheapest and worst-tasting one they could find, a €2.50 bottle at todays rate £2.18 or $2.70 was selected, and then disguised it as a premium product by naming it ‘Chateau Colombier’ and creating a more eye-catching label. They even created a story for the wine, claiming it was made from grape varieties located in Côtes de Sambre and Meuse (Wallonia), On n’est pas des pigeons had dozens of wine contests to choose from, but they opted for Gilbert et Gaillard, a competition that reportedly awards medals every three months, participants must pay a €50, at todays rate £43.54 or $54.00 entrance fee, and send samples for tasting, and provide laboratory data, such as the alcohol and sugar levels,

this is defiantly not a gold star wine! to increase their chances of getting a good placement in the wine contest, the team at On n’est pas des pigeons sent in the lab data of another, truly high-quality wine, and as many suspected nobody checked the false data, Boschman also started praising the €2.50 wine as exceptional to fellow sommeliers and wine enthusiasts, betting on the fact that many of them tend to be influenced by their peers, and they were! The €2.50 wine won the gold medal at the most recent Gilbert et Gaillard international wine competition, with the judges describing it as “suave, nervous (a quality of fresh wine) and rich palate with clean young scents that promise a nice complexity, very interesting”. Along with the announcement, organizers also notified the winners that they could buy 1,000 gold stickers to display on their wine labels for just €60, On n’est pas des pigeons recently revealed their successful prank, so that is how a bottle of wine which was and I quote “the cheapest and worst-tasting one they could find” can win a gold medal!