We Often Feature Artists,

and one thing many of then have in common,

 is paint, and who better to find out about the rigorous standards used in it's manufacture,

than to go to Windsor and Newton? who have taken the guesswork out with their Professional Acrylic paint range: rigorous laboratory testing ensures optimum performance each and every time you uncap a tube, and now you can see, behind the scenes, how this analysis works, newly released videos from Winsor & Newton’s London lab document the carefully calibrated process that helps to deliver impeccable paint with every brushstroke, these trials are central to Winsor & Newton’s innovative approach, and are the final step in a process of research and development that yields the brand’s premium products,

and here is one of the video's above, ‘Color Men’, the lab’s set of expert chemists, work closely with in-house artists on research and development, and are dedicated to testing Winsor & Newton’s products again and again, they’re responsible for ensuring absolute consistency in their Professional Acrylic paints, who would have thought so much work went into a small tube of paint?