where the soul is injected with air,
to give you that 'walking on air' feeling, but walking on beer?
apparently you can, to celebrate the launch of Heineken’s newest product, Heineken® Silver, the Dutch brewer commissioned The Shoe Surgeon AKA Dominic Ciambone, to create a sneaker that embodied the identity of their smooth, easy-to-drink new beer, and he delivered. The so-called “Heinekicks” feature the company’s iconic color scheme – green, white and red – as well as the Heineken logo, and handy bottle openers built into the tongues. But what really sets them apart from any other sneakers is the liquid floating in their transparent soles – actual Heineken® Silver beer,
“Partnering with Heineken for their new beer was a fun challenge,” Ciambone said. “We both share a passion for innovation and pushing boundaries and created a design to reflect that. The shoe not only embodies the energy of Heineken® Silver, but literally carries it. I can’t say I’ve ever designed a sneaker that contains actual beer before.”
unfortunately, unless you live in Singapore, the chances of getting your hands on one of the only 32 pairs of Heinekicks that will ever hit the market are slim to none, with the first seven pairs expected to land in Singapore late in 2022. The price is yet to be announced, well if you have to ask you can not afford them! the article is here, Stop Press! Heineken has clarified that the kicks will be available in Singapore, but they are not for sale, with that in mind, I have to say the whole thing really seems a bit pointless, having said that, the publicity is priceless!
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