this is the post for you!
photographs KFC. Just before Chinese New Year Pak Wansiri, CCO of marketing
company Wunderman Thompson Thailand wanted to bring the aroma of KFC to everyone’s
home, the goal of this unique project was to get the KFC brand into the public’s attention for the Chinese
New Year by taking advantage of a centuries-old tradition – the lighting of
incense sticks to pay homage to the gods,
trying to replicate the KFC flavour is notoriously hard to
replicate in the kitchen, never mind trying to replicate it on a incense stick, but that is what he wanted to do, not only did
they have to replicate KFC’s 11 herbs and spices recipe, but they had to rely
on food flavourings to achieve their goal, to do this KFC Scent teamed up with
Sense Laboratory Co.,Ltd. and Klinkasem Incense,
they were successful and now you can fill your home thanks
to these incense sticks with the aroma of KFC, now the bad news, they are
not for sale, but a part of a raffle, to own a pack of these unique incense sticks you have to comment on
the Facebook page of KFC Thailand for the chance to win
one of 100 prizes of 32.000 baht, at today's rate £787.20 or $976.09, and a box of fried chicken incense
sticks, or the other alternative is to buy a KFC meal, leave the package
open and breath in the aroma!
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