but going shopping is not one of them!
photograph Gaisjonke/Wikimedia Commons, but that happens, a lot, so much in fact that Gekås Ullared is not only the largest department store in the world, but Sweden’s most popular tourist attraction by a huge amount of visitors, the store was founded in 1963 by entrepreneur Göran Karlsson, which
currently holds the record for the largest department store in the world, it
has a total of 2,000 employees and can accommodate up to 5,500 shoppers at the
same time, with 5,000,000 visitors per year, and servicing those
visitors a number of other shops and companies have been opening branches in
the area, boosting the local economy even more,
photograph Svevia, amazingly during the summer, around 3,000 visitors spend the
night in the store’s own housing complex, which features motels, caravan sites
and log cabins, “Gekås Ullared is not just a department store, it’s a travel
destination,” store manager Jan Wallberg said in 2016. “You come here for
the overall experience.” And if you wonder why the crowds come it is one of the
cheapest,
“We are the cheapest on the market for all goods,” Wallberg
claimed. “We don’t have campaigns, everything is always up to two-thirds
cheaper than elsewhere, all year round.” Gekås Ullared has achieved cult status
in Sweden. There are reality TV shows that follow the shoppers and the
employees in the giant store, King Carl Gustaf and Queen Silvia of Sweden have
visited it, and many companies offer their employees free weekends at Gekås as
bonuses, the store covers 376,735 sq. feet, the biggest store in the world,
and it is getting bigger every year, so a new slogan for the Swedish travel industry,
“Come to Sweden and go shopping!” and as it happens as people are travelling from all
over the world to go there it seems to work! the video is a tad long, so a mug of coffee is a good idea.
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