How To Improve Sales Of The Popcorn You Make 101,

use it as a edible cushion!

I kid you not! the idea was the brain child of Shihoko Wada, of Azechi Foods, a online store where people mainly bought delicacies, she was inspired by a laptop repair technician at a management seminar. The man used Umaibo sticks (cylindrical puffed corn snacks) as a cushioning material, for Wada it was a revelation, not only could the popcorn be used as an actual snack after use, but it was also an incredible opportunity to attract attention,

and it did! “If Umaibo can be used as a cushioning material, then I thought the popcorn that our company makes could also be used as a cushioning material,” Shihoko Wada told Gendai Magazine. “Once it’s finished serving its purpose as a cushioning material, it can be eaten, so it doesn’t become useless garbage. Above all, I thought that the customers who received it would be happy with the surprise, they would get a sense of value, and it would also help improve the company’s image.”

Wada’s idea was to package the popcorn in a transparent plastic bag that had “not edible” printed on it, only with the ‘not’ crossed out, and then use the bags as cushioning material in the packages they sent all over the country, Azechi Foods filed for a trademark registration and soon started receiving orders from all sorts of businesses, like a company that sells used video games, a greengrocer, a wine seller. etc. As photos of its unique cushioning material went viral online, the number of orders increased and they even got requests for coverage from national TV outlets, and here is the good bit, they can be eaten, and thus eliminate the risk of waste, which can’t really be said about other cushioning or filler materials, most of which end up in the trash after a few uses, thinking outside of the box I think it is called!