create a chain reaction to advertise the Pepsi Max drink,
the video
is fascinating to watch as are the statistics that went
into the making of it,
3 months in the planning,
2100
ping pong balls ordered, 1840 ping pong balls used (1440 white, 200 red and 200
blue)
3600
mousetraps ordered, 1650 mousetraps used
73
hours of pre production testing, 1 failed attempt
42
anxious people on set
5 saw
thumbs, one blister, 12 fast hands
120
metres of LED lights
8m of
hamster tube
1 x
4ft hyperbolic funnel
40ml
of water and 2 ping pong balls
20kg
of dry ice
12m
of ducting
72sq
metres of Mirror
the
video was shot at 1000 frames per second, in an 18 hour shoot day, no
special effects, everything was done in-camera with human ingenuity, elbow
grease, a lot of patience and a very steady hand or two that resulted
in 15 seconds of action (in real time) and 42 relieved and excited
people on set, amazing!
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