Tuesday 1 June 2021

If You Enjoy A Good Pillow Fight,

Japan’s National Pillow Fight Contest is the place to go for you,


the posters shown here feature Olympic gymnast Airi Hatakeyama in a series of poses that represents the pillars of pillow fighting: throw, dodge and defend,

they were produced by the organizing committee of Japan’s National Pillow Fighting Contest, which originated in 2013 in the small city of Itō on central Japan’s Izu Peninsula,

Japanese pillow fighting differs from that of the west in that pillows are thrown, instead of swung,

the Japanese word for pillow fight is makuranage, which literally means pillow throwing, and historically they’ve been fought during overnight school field trips, which is why the standard uniforms are yukata robes that are worn at ryokan,

the video above was produced in tandem with the posters in 2019, looking at the video I was so much reminded of the film Dodgeball.


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