is this all about?
a new artist hits the street? I did not have a clue, but now
I know, it is an advertisement for a car!, an interactive experience,
commissioned by Toyota for the launch of the C-HR, made by FIELD x Toyota, it
is an infinite, generative journey through minimal architectures and spatial
drawings, things have changed so much in car retailing today, back in my day
you went to a showroom had a look around, if the salesman thought you were
interested you might be begrudgingly given a brochure and that was it, today
the television is swamped with car and truck eye candy, but the one above, from
what I have seen of it, has to be the most far out, I say seen of it, for some
reason many manufactures and sellers all are under a huge delusion, that we all
have a Facebook or Twitter account, message to the above, many of us do not have a Facebook or Twitter account, so
your experience of the journey for us lesser mortals is a waste of space, still
it did get a mention on the blog though.
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