Sunday 20 March 2016

Take 1200 Mechanical Watch Parts,

the smallest being less than a millimeter in size,


and make them into the world’s tiniest Rube Goldberg contraption, then film it working, put music to it, and what do you have?

a delightful advertisement for, you guessed it, watches, the song was composed by Seiko CEO Shinji Hattori, with lyrics by Seiko employees, and sung by Etsuko Yakushimaru, and the watch company was of course Seiko.


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