why did I not think about selling vegetarian water?
it appears that TTK Prestige has beaten me to the idea, an Indian home appliance company
recently introduced the idea of ‘vegetarian water’ in an ad campaign, to appeal
to their predominantly vegetarian customer-base, it might seem absurd, but
they’ve tried hard to make it sound convincing – they claim that their new
product, the Prestige LifeStraw water purifier, ‘gives only pure and vegetarian
water’,
and no it is not a gimmick according to the company, the
reasons why not is because 'most purifiers claim to kill all viruses, bacteria
and germs,' the ad reads, 'but the chemically killed microorganisms remain in
the water, making it safe, but effectively non-vegetarian,' consuming dead
creatures in your water, they imply, is against the principles of
vegetarianism,
so TTK Prestige has the perfect solution – a non-electric
gravity based product with advanced Swiss-based multi-stage Ultrafiltration
technology, it removes 99.9999 percent bacteria and viruses, and 99.99 percent
protozoan cysts, so you get ‘safe, pure vegetarian water,' will it catch on,
the question is if you are a vegetarian would you buy
one? only time will tell.
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