but for how much longer?
image: Getty, could Audi be following Jaguar in alienating its following? apparently Audi has also decided to ditch its world famous logo as
it kills off the famous four rings logo, the car maker announced a new partnership with
the Chinese motoring
giant SAIC to sell a separate range of models within the market,
image: Getty, Gernot Döllner, CEO of Audi, shared high hopes for the
sub-brand, with China having the largest new car market in the world
at around 26 million models sold each year in 2023, He explained: "The
automotive industry is undergoing the largest transformation in its history.
With our partnerships in China, we are playing a decisive role in this
transformation." Originally used by Auto Union, the four interlocked rings
within the emblem are meant to represent the four German car brands Audi,
Chemnitz, DKW, and Horch, who were all part of an alliance at the time, hopefully Audi will continue using the 4 ring logo for the rest of the world, but one has to ask why drop the logo? for the full story have a look here.
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