Tuesday, 1 July 2014

I Guess I Had Always Taken Soy Sauce For Granted,

I had no idea that there could be a shop dedicated just to the sale of it, 


but there is in Nihonbashi, Tokyo, after diligently crafting Japan’s most beloved condiment for over 120 years in Fukuoka, the long-established company has launched a campaign to expand and bring their seasoned soy sauce to a broader audience,



the interior “is a reproduction of their traditional warehouse which we visited in Kyushu,” says Kengo Kuma, who designed the space, barrels used for traditional soy sauce-making hang from the ceiling and special wooden trays (known as koji buta) that are also used in the manufacturing process are used as display shelves, they are all assembled by local craftsmen and then brought up to Tokyo to create a sophisticated, unique shop that feels ripe with authenticity, so next time I am shopping for some soy sauce I must remember to look out for the Fukuoka Shoyu brand if it is available here.


No comments: