Friday, 5 January 2018

When I First Looked At This Logo,

I have to admit,

 I was at a loss as to what it was, 

when I think of logos some of theses are what spring to mind, many of which are instantly recognizable, if you want to play a small game and try your luck at naming them have a look here,

here are a few more, many of them even if you do not know the company the name can be worked out, for instance Chevron, Apple or Shell, so going back to the original logo what is it?

and here is the answer, 

it is in fact one of the two the official emblem for the Beijing 2022 Olympic and Paralympic Winter Games, designed by artist Lin Cunzhen to reference Chinese calligraphy, featuring bright gradients of colour, the two logos both incorporate Chinese characters with ribbon-like forms, for the Olympic Winter Games, Cunzhen – who previously co-designed the emblem for the Nanjing 2014 Summer Youth Olympic Games – has created a flowing motif inspired by 冬, the Chinese character for winter,

while the top of the emblem is designed to resemble a skater, the bottom recalls the form of a skier, making similar use of Chinese calligraphy, the emblem incorporates the Chinese character for ‘fly’, 飞 , which conjures up the image of a wheelchair athlete surging towards the finish line and victory. as well as highlighting Chinese culture, it also embodies the spirit of the Paralympian and their quest for sporting excellence, a quest that inspires and excites the world, Cunzhen said the flowing form nods to the host country's rolling mountains, Olympic venues, ski pistes and skating rinks, while also highlighting the fact that the games will coincide with Chinese New Year, shades of blue are intended to represent "dreams, the future and the purity of ice and snow", while the contrasting flashes of red and yellow – the colors of China's national flag – are to symbolism passion, youth and vitality, so now I know.

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