I always think of films,
not books or magazines, but 3D renders and digital artwork are being used in place of photos in
catalogues and magazines nowadays, because using 3D software to create an
interior scene is generally cheaper and easier than setting up an actual photo
shoot,
and the chances are that you have seen a 3D
rendering rather than a actual set without even realising it, take a company like IKEA who want to ensure the images in their
catalogues look just right, without having to put together an entire interior
space every time they need a photo, this convenience has led to IKEA slowly
but surely replacing the real photos in their catalogues with 3D renders,
in 2012 IKEA catalogues featured
88% real photos and 12% 3D renders, that number of 3D renders will
increase to 25% next year and it's only a matter of time before other
catalogues follow in IKEA's digital footsteps, does this mean the end of photo-shoots?
I guess that some of the 285 photographers that
IKEA employs will be enrolling
in computer rendering courses some time soon, only time will tell.
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