In Today's Competitive Markets,

it is always a challenge to make sure the flight is full, as some one once said, 'the most perishable product in the world is an airline seat, once the door is closed that sale has gone forever', well PC Air here in Thailand, has decided to receive a huge amount of free publicity by hiring transsexual ladyboys as flight attendants, aiming at a unique identity to set itself apart from competitors as it sets out for the skies, known as "katoeys" or "ladyboys," transgenders and transsexuals have greater visibility in Thailand than in many other nations, holding mainstream jobs in a variety of fields, they are especially common in cosmetics shops or health stores, which almost always have a ladyboy shop assistant, if you visit out here even though you may not realise it, chances are you will have seen a few more than one or two before the holiday is over, though excited by the opportunity, the transsexual flight attendants said they were aware they needed to prove themselves, "people will keep their eyes on us... there will be more pressure," said Dissanai Chitpraphachin, 23, who was crowned as Thailand's most beautiful transvestite in 2007, the airline is initially set to fly to South Korea, Singapore and China, so when we go to Singapore who knows we may see her on our flight!