You May,

or may not have noticed, 

 that over the past couple of years car manufactures have subtly been changing their company logos, after the three-dimensional, chrome-effect logos in the 80s and 90s, carmakers from Nissan to BMW are reverting back to flat designs to retain relevance in the digital world, the reason? two-dimensional logos replicate better on screens and in miniature as app icons, prompting designers to ditch the three-dimensional logos that were popular among automotive companies in the 1980s and 90s, these logos had reflections and textures that mimicked how emblems would look in cast metal and enamel on a real car, this approach, has fallen out of favor as digital communication takes precedence, with logos now designed primarily with screens in mind, "With the advent of digital brand touchpoints and especially small mobile screens, all those fiddly bevels and gradients meant the logos became little grey smudges, indistinguishable from one another," explained Dan Beckett, lead designer of Toyota's latest logo,

 Mini was one of the first car brands to switch its logo to a flat design, which it unveiled in June 2015. The new, minimal logo is a 2D, monochrome version of the double-winged symbol from the 1980s,

the latest to make the change is Toyota, the Europe division was the most recent carmaker to have flattened its logo, the design of which it unveiled earlier this week, which comprises a simplified, 2D emblem made up of three overlapping ovals, the Japanese auto company first changed its logo from 2D to 3D in the late 1980s, but recently reverted back to the old flat design to ensure "longevity in a digital world", I never noticed, until now.