Monday 23 February 2015

Do Not Mess With Fish 210,

and you thought fish were fun!


not exactly fun, but certainly expensive, at $300,000 per kilo, ‘White Gold’ caviar is considered to be the most expensive food in the world, the powdery caviar, also called Strottarga Bianco, is the creation of Austrian fish farmer Walter Gruell, 51, and his son Patrick, 25, according to Patrick, the Strottarga Bianco comes from the white roe of the extremely rare albino sturgeon, the albino beluga that produces the special caviar originally lived in the Caspian Sea, but it is now almost extinct in its native environment, making it a rare delicacy, another reason for the prohibitive price of White Gold is the age of albino belugas, while sturgeons usually live over 100 years, few belugas reach that age due to a genetic flaw that shortens their life and of course being albino makes it stand out like a sore thumb as far as predators are concerned, the reason it is called White Gold is not only to do with it's rarity, 22-carat gold is actually mixed in with caviar, Patrick admitted that white gold caviar is not meant for everyone because it is an acquired taste, but he does believe that there is a market for such exclusive products, especially when newly introduced and in order to give people a taste white gold, they are currently offering the product at a discounted price of $112,000 to selected customers, I wonder what the criteria is for being a 'selected customer'?


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