it is a very safe bet,
that in the vast majority of Japanese homes you will find one of these, a MONO
eraser, designed by the company’s in-house designers, the simple striped
design, reminiscent of a flag, has remain unchanged for the last 50 years, and to
celebrate the half-century mark, the company is running several fun promotions
this year,
in November
of 1969, Japanese stationery company Tombow released
what would go on to become one of the country’s most iconic stationery items, consisting
of blue, white and black stripes, the MONO eraser has become one of Tombow’s
best-selling items, the design was originally the work
of in-house art director Nao Ide and designer Chieko Ibata, in 2011, the design
won the Long
Life Design Award and in 2017 it became the first color palette to
ever become
trademarked, all the old
designs are being revived in this commemorative MONO eraser set (600 yen) that
will hit stationery stores across Japan starting July 5, 2019,
and for some publicity, what better than a London Transport double decker bus to advertise the brand,
and some good news, there are freebies! in July a
commemorative set of all the old designs will go on sale, and by participating
in the company’s social
media lottery above are some of the goodies you can win by participating the company’s lottery, you can keep up with everything Tombow-related by following the company on Twitter, just a thought, I wonder how many MONO erasers have been sold in the 50 years they have been around?
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