with so many restaurants opening up does the name of it make a difference?
'every new opening I deal with wants to have a catchy name,' says Maureen Mills of the restaurant-PR specialists Network London, 'there are three rules: make sure it’s not rude, people can spell it, and it’s not in an obscure language,' so that is all pretty straight forward then, so what were the owners thinking when they monikered restaurants with names such as Soon Fat, Chink's Bar & Restaurant, Hitlers Cross and Crabby Dick's to mention a few?
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