moving into building skyscrapers,
all images are
courtesy of the JDS Development Group by the Boundary, this is news that Mercedes Benz has plans and indeed foundation work has started and has broken ground on its new building, occupancy is planned to start in 2027 for the new building,
German car brand Mercedes-Benz has
unveiled its first branded skyscraper in
North America created in collaboration with SHoP Architects and
informed by a philosophy of "sensual purity", Mercedes-Benz
Places is a planned 67-storey, mixed-used skyscraper under
construction in the Brickell neighbourhood of Miami, developed by JDS Development Group (JDS), the
building was designed collaboratively between New York studio SHoP Architects and the Mercedes-Benz design team,
a residential portion will host 791 Mercedes-Benz-branded
residences, ranging from studios to 3-bedroom condominiums, the remaining
square footage will have 200,000 square feet (18,580 square metres) of office
space, health and fitness facilities, a hotel, retail space and 130,000 square
feet (12,077 square metres) of amenities,
"Our distinctive style is Sensual Purity," said
Mercedes-Benz chief design officer Gordan Wagener, "This philosophy, based
on the duality of emotion and intelligence, consists of a hot and a cool
pole." A "technical silver" will be the building's dominating colour,
with black-and-white details informed by classic Mercedes-Benz colours. A large
Mercedes-Benz logo will be affixed to the building's entrance, the development
will include a refurbishment of Brickell's Southside Park, which sits at the
base of the tower, "In addition to changing the residential landscape,
Mercedes-Benz Places in Miami will transform the Brickell neighbourhood,"
said the team, it seems that car manufactures are diversifying into property.
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