Friday 5 April 2024

Here Is A Post For Petrol Heads,

well a few others as well, we all know,


 and many would love one of these, a car that comes with this logo, a Lamborghinithe Italian automaker has after 20 years of using the same logo, decided on a change, from the companies twitter page, "We have renewed our historic logo to adapt the brand's visual expression with the "brave," "unexpected," and "authentic" values of our "Driving Humans Beyond" mission and is part of the ongoing process of evolution, initiated with our Direzione Cor Tauri strategy" so the familiar image above will be replaced with this,

"The new logo is redefined by a broader Lamborghini typeface than its predecessor and by colors that are minimal yet bold," said the company, "The restyling is driven by a new strategy that involves adapting the brand's visual expressions to better reflect the 'brave', 'unexpected' and 'authentic' values of its mission." along with a "new set of icons", the bull will be used across the company's digital platforms, separated for the first time from its shield, "The iconic bull in the center of the logo has undergone a major change," the company added,

 "For the first time, it will exist individually on the company's digital touchpoints, separated from the classic shield to lend it even greater prominence." a new typeface was also created as part of the rebrand which echoes "the unmistakable lines and angularity of the cars" and will be used across communications, according to the company, the original logo can be traced back to founder Ferruccio Lamborghini's penchant for bullfighting. The Miura bull, known for its aggressiveness, has been featured on the logo since the company's founding in the 1960s, I wonder if the change of logo will make them go any faster?


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