Tuesday 22 September 2009
How Much Does It Cost To Rename A Museum Called M Shed To M Shed?
£100,000 apparently,
that is what Bristol City Council has spent on consultants it hired to rename the historic harbour side building, Bristol City Council (who I guess has more money than sense) wanted to give the new-look museum a 'distinct identity' ahead of its opening in 2011, and hired advertising agency True North to help,
but despite months of meetings, brainstorms and site visits, the Manchester-based firm failed to find an alternative to M Shed, today the council defended the bumper payout and claimed the name 'demonstrates the direct relationship' with the museum's past,
I wonder if some of those on the council demonstrates a direct relationship with reality!
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