Sunday, 25 March 2018

Now You Can Be In The Height Of Fashion,

and help the battle for nature conservation all over the world,

you may know of a company called Lacoste, one of the most recognizable brand marks in the world the curled alligator on the companies shirts, well it moved out of the way for a series of endangered species, helping to raise awareness and fund their protection, the French label selected the following animals, representing an array of kingdoms from around the globe: the Vaquita dolphin, Burmese roofed turtle, Northern sportive lemur, Javan rhino, Cao vit gibbon, Kakapo parrot, California condor, Saola, Sumatran tiger and Anegada ground iguana, 

for each shirt, the number offered corresponded with the number of each species remaining the world, this consequently limited series of white polo shirts was an immediate hit, and sold out quickly,

 the special line was created in conjunction with the International Union for Conservation of Nature (IUCN), and its save our species (SOS) partnership. Retail prices were set at $185 and with each purchase, a contribution helps IUCN and Lacoste battle for nature conservation all over the world, what a neat idea, perhaps next time a few insects, fish and plants?

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